In my previous blog I offered some advice on the implementation of a Net Promoter Score® program within your organization. That blog created some further discussion as to which methodology is the best for NPS® data collection – telephone, online or a combination of both. The answer? It depends. Online data collection offers speed, efficiency, [...]
Posts Tagged ‘Consumer Contact’
Choosing the Best Data Collection Methodology for Net Promoter Score.
Posted: June 15, 2009 in customer loyaltyTags: CATI, Consumer Contact, Consumer Contact Loyalty Monitor, consumer loyalty, customer loyalty, Detractors, loyalty measurement, Loyalty Monitor, measuring net promoter score, net promoter score, NPS, NPS process, online data collection, QBDVR, question based digital voice recording, recession, SatMetrix, telephone data collection, The Ultimate Question
0
Five Steps to Implementing a Net Promoter Score Program
Posted: June 1, 2009 in customer loyaltyTags: act, aim, align, analyze, ask, Consumer Contact, Consumer Contact Loyalty Monitor, consumer loyalty, Detractors, implementing a net promoter score program, implementing net promoter score, loyalty measurement, measuring net promoter score, net promoter score, NPS, NPS process, obsession, Promoters, recession, SatMetrix, The Ultimate Question
You’ve bought the book “The Ultimate Question” by Fred Reichheld, visited the websites, read the blogs (maybe even mine) and downloaded the white papers. You’re convinced Net Promoter Score® and customer loyalty tracking will work for your company, but how do you begin? You’re not alone in feeling a bit overwhelmed. Just this week, while [...]
Choose Your Loyalty Partner Carefully. Not All Partners Are Created Equal.
Posted: April 8, 2009 in customer loyaltyTags: Consumer Contact, Consumer Contact Loyalty Monitor, consumer loyalty, customer loyalty, Detractors, loyalty, measuring net promoter score, net promoter score, recession, SatMetrix, The Ultimate Question
Tracking customer loyalty using Net Promoter Score requires the right Net Promoter Partner to deliver the data you can trust.
Are You Finally Ready To Listen To Your Customers?
Posted: March 26, 2009 in customer loyaltyTags: Consumer Contact, customer loyalty, Detractors, Loyalty Monitor, net promoter score, NPS, Promoters, recession, SatMetrix
This is the time to listen to what your customers have to say about your business…the good, the bad and the ugly.
